Description: 1999 SOA Annual Meeting, San Francisco. Presenters, each offering a different perspective, discuss a case study involving a successful bancassurance program focusing on: 1. Targeted customer segments. 2. Insurance products involved. 3. Distribution channels utilized. 4. Selling/underwriting/issue processes. 5. Refinements to the initial offering. 6. Key success factors. 7. Sales results.

Description: There are two key trends in the preneed and final expense insurance market, the first being small independently held preneed insurance companies presenting attractive acquisitional benefits and secondly, changing consumer attitudes may drive increased final expense activity in the future.

Description: 1993 SOA Annual Meeting, New York. This session was about defining lifetime marketing, a calculation of the lifetime customer value, and database marketing.

Description: Read the Quo Vadis Reinsurance.

Description: This article describes the four keys to successful worksite marketing: 1. Onsite selling either with group meetings or one-on one using professional enrollers. 2. Use a process that has been proven successful. 3. Gain employer sponsorship/commitment/endorsement. 4. Ensure your insurance company is committed as evidenced by high quality service from issue on through the life cycle of the policy.

Description: Discussion of the selling of life insurance to the middle income market through banks and with the support of new technologies and underwriting processes.